See how BAO became the best
in the business and set 300,000 appointments (and counting)
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BAO is changing the way high-tech companies go to market.

We have one vision: deliver custom, account-level intelligence to fuel successful go-to-market strategy across your entire organization.

That’s all we do, and nobody does it better.

Founded in 1997 and headquartered in Andover, Massachusetts, BAO gives organizations like yours the real-time insight, tools, and resources necessary to transform businesses – to drive new revenue while increasing the profitability of existing accounts; to optimize sales and marketing operations; to gain competitive advantage; or all of the above. BAO has a proven track record for success – generating more than $10 million in pipeline for Clients every day.

Our Expertise and Track Record are Unrivaled

Our reps understand technology – we specialize in software – and are experienced in learning new messaging quickly. And they know how to get you in front of the right people in the right organizations. In fact, we’ve set more than 300,000 appointments for Clients to date.

BAO’s extensive database, with more than two million contacts in more than one million companies and public sector organizations, is more accurate and up-to-date than any other database on the market. And we’ve built a scalable and proven methodology across our service spectrum – from Appointment Setting to Opportunity Identification to Advanced Demand Generation – that delivers superb service as well as quantifiable results.

But Don't Take Our Word for It

Ask our Clients. They will tell you that for every dollar they feed into the BAO machine, an average of $30 in new pipeline comes out the other side. That’s why high tech’s market leaders depend on BAO to fuel sales.