The BAO Intelligence Center Demo

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Real-time intelligence to optimize territories, increase sales productivity and fuel go-to-market strategy.

Learn about Client Case Studies

Companies ranging from the world’s largest technology organizations to smaller innovators partner with BAO to create aggressive go-to-market strategies. Our Appointment Setting and Opportunity Identification services have generated billions of dollars in opportunities for high tech’s market leaders — and that number is growing every day.

Here’s a sampling of our current case studies:

Red River Case Study

Red River

Red River provides IT hardware integration, maintenance and support services exclusively to the Federal government. When one of the world’s largest storage vendors invited them to engage with BAO as a benefit of its partnership program, the company saw a new path to opportunity. In this case study, Kim Carter, Senior Alliance Partner Manager at Red River, discusses the company’s relationship with BAO – and how it put Red River on the path to more than $1.7 million in closed business.

Falconstor Client Case Study


Seamless, the nation’s leading corporate food ordering solution, had aggressive sales numbers to meet and a desire to move up market – but knew they’d need support to get there.

In this case study, Nick Worswick, Vice President and General Manager of Seamless Corporate Accounts, discusses working with BAO – a scalable inside sales partner that has generated $7 million in pipeline and nearly $1 million in closed business to date.

Falconstor Client Case Study


FalconStor has built a true market segmentation model based on a realistic understanding of their target market – an understanding that considers each prospect’s buying plans, budgets, installed competitive solutions and key pain points. How did they get there? With custom, account-level intelligence from BAO. In this case study, Alan Komet, Director of Sales Operations at FalconStor, discusses how BAO has changed the way FalconStor goes to market.

Skillsoft Client Case Study


Dive deep into Skillsoft’s successful applications of custom, account-level intelligence — driving revenue, improving operational efficiency and changing the way that key stakeholders across the organization go to market.

SAP Client Case Study


Learn how BAO worked to get SAP face time with the right people, at the right companies, at just the right time — allowing SAP to focus efforts on uncovering and closing opportunities as quickly as possible.